The Start of Vespa Piaggio

Enrico Piaggio: After the devastation of World War II, Italy faced a major challenge: affordable and practical mobility for the average citizen. Enrico Piaggio, son of industrialist Rinaldo Piaggio, saw an opportunity in this need. Where the family business once produced military equipment, Enrico decided to change course. His goal was clear: to create a reliable vehicle that would get Italy moving again.

Designer Corradino D’Ascanio: To bring his vision to life, Enrico enlisted Corradino D’Ascanio, a brilliant aeronautical engineer who, ironically, disliked traditional motorcycles. He found them uncomfortable, impractical, and dirty. That made him the perfect person to rethink two-wheeled transport. His design was elegant, protective, easy to ride, and simple to maintain. The result? A vehicle that was both technically innovative and stylish.

The Piaggio & Co. factory is located in Pontader, Italy, where the first Vespa began production. Advertisements were placed to draw attention to this product. “Deliveries begin in April. Starting today, you can try it out and purchase it through general sales representatives in your area.”

The First Vespa model 98: In 1946, the very first Vespa model was launched: the Vespa 98, named after its 98cc engine. The sleek and practical design, almost futuristic for its time, resembled the shape of a wasp, giving the scooter its now-famous name (“vespa” is Italian for wasp). With its steel body, direct rear-wheel drive, and ease of use, the Vespa 98 wasn’t just another scooter, it was a revolution on wheels. It marked the beginning of a global movement and a timeless Italian design icon.

This is the start of a great story that will grow into a legend. Check out the subsequent models in our collection that will take you through the history of Vespa up to the late 70s,