Vespa in the Spotlight

Piaggio captured attention not only in Italy but also across the Benelux, with bold and unforgettable presentations of their latest Vespa and Ape models. At events like the RAI Amsterdam and the Brussels Motor Show, nothing was left to chance: impressive stands, a wide range of accessories, live demonstrations, and iconic showpieces such as the giant Vespa, the “Vespone”. Combining technical innovation with Italian flair, Piaggio quite literally rose above the crowd and no one could ignore it.